For this JHB is establishing a system similar to fair trade approaches in other fields – which brings the best price for the tree producing family owned business and helps to make these businesses more profitable for a future of Niwaki in the next generation.

For this Japan Hort Business – a 50:50 public-private partnership company which is backed by the Japanese government – takes over the complete supply chain as well as maintenance of the trees on their way to the end customer all over the world.